01 FOUNDATIONS

# A quiet, beautiful home
for book clubs.

Pagebird's identity is editorial and warm — built for readers, not feeds. Forest greens hold the page like a clothbound cover; cream is the paper; gold is the bookmark. A single yellow songbird carries the brand. This is the foundation everything else is cut from.

01

## Logo

Wordmark · Mark · Lockups

The wordmark is set in Fraunces Italic and reads lowercase — always. It carries the editorial warmth of the brand on its own. The mascot — a yellow songbird perched on a forest-green book — pairs with it for primary lockups and stands alone as an app icon.

01 · Primary lockup
pagebird
02 · Stacked
pagebird
where readers flock.
03 · Inverted (on forest)
pagebird
04 · Mark only / App icon
CORNER RADIUS 23%
BACKGROUND FOREST GRADIENT
MIN SIZE 24PX

### Clear space & minimum size

Reserve clear space equal to the height of the bird's body (the lower oval) on every side. Don't drop the wordmark below 24px for digital or 0.5in for print — the italic terminals get muddy.

02

## Color

Forest · Cream · Gold · Coral

Pagebird is a four-color brand. Forest is the cover. Cream is the page. Gold is the bookmark and the bird. Coral is the underline — used sparingly, for accents and for highlighting a single italic word.

#0F231B
#163026
#1F3D31
#2D6A58
#E8856B
#F5DCD0
#EFE3CF
#FBF6EC

### Forest greens · primary

DARKER
#0F231B--pb-green-darker
DEEP
#163026--pb-green-deep
FOREST
#1F3D31--pb-green
LIGHT
#2D6A58--pb-green-light

### Cream & paper · neutral

PAPER
#FBF6EC--pb-paper
CREAM
#F4EBDC--pb-cream
CREAM 2
#EFE3CF--pb-cream-2
PINK
#F5DCD0--pb-pink

### Gold & coral · accent

GOLD
#F2C14E--pb-gold
GOLD LINE
#C8A24A--pb-gold-line
CORAL
#E8856B--pb-coral
CORAL SOFT
#F2C2A9--pb-coral-soft

### Ink & rules

INK
#2A2422--pb-ink
INK SOFT
#3B362B--pb-ink-soft
INK MUTED
#7a6f6a--pb-ink-muted
BORDER
#E8D4C8--pb-border

### How to use color

- Forest is the dominant brand color — covers, headers, large fields, app icon.
- Cream & paper hold long-form content. Default reading background.
- Gold is for the mascot, decorative linework, and small "live" accents (badges, an underline). Never use gold as a CTA color.
- Coral is the accent — italic words, primary CTA on cream, the bookmark. Use one coral moment per screen.
- Reading text is Ink on cream, or Cream on forest. Never dark ink on forest.

03

## Type

Fraunces · Nunito · Inter

A two-and-a-half-typeface system. Fraunces — a contemporary serif with optical sizing — does the heavy lifting: headlines, display, body copy, the wordmark itself. Nunito handles UI: buttons, labels, form copy. Inter shows up in one place — small-caps eyebrows and slide chrome — where its tighter geometry reads as editorial metadata.

Display Fraunces 400
88 / 96
Tracking −0.025em
Soft 50, Optical 144
Where readers flock.
Headline Fraunces 400
56 / 64
Tracking −0.02em
A quiet, beautiful home for book clubs.
Title Fraunces 400
32 / 38
The Bookworms · March meetup
Body — long-form Fraunces 300
19 / 30
Pagebird is built around the rhythm of a real reading life — the slow accumulation of finished books, the people who shape what you pick up next, the conversation that happens when a chapter lands.
Body — UI Nunito 500
15 / 24
You're on the list. We'll be in touch when pagebird is ready — no spam, just a note when we launch and the occasional reading list.
Eyebrow / meta Inter 500
12 · 0.32em
UPPERCASE
02WHERE READERS FLOCK
Button Nunito 700
14 · 0.02em
Caption Nunito 500
12 / 18
Free to join. No spam — just a note when we launch.

### Italic discipline

Italics carry meaning. Use Fraunces italic for the wordmark, for emphasis on one or two words per headline (always coral), and for pull-quotes. Don't italicize body copy or UI labels.

04

## Spacing & rhythm

8pt scale · generous

An 8-point scale with a 4-point micro step. Pagebird leans toward the upper end — generous whitespace is part of the brand. Sections breathe at 96–128px; paragraphs at 12–16px.

--pb-space-1 4 px
--pb-space-2 8 px
--pb-space-3 12 px
--pb-space-4 16 px
--pb-space-5 24 px
--pb-space-6 32 px
--pb-space-7 48 px
--pb-space-8 64 px
--pb-space-9 96 px
--pb-space-10 128 px

### Radius

SM 8 px
MD 12 px · buttons
LG 20 px · cards
XL 28 px · sheets
PILL full · chips

### Shadows

Small --pb-shadow-sm
Medium --pb-shadow-md
Large --pb-shadow-lg
05

## Voice & tone

Editorial · Warm · Honest

Pagebird sounds like a thoughtful friend who reads more than you do and would never make you feel bad about it. We write like editors, not growth marketers. Lowercase wordmark; sentence case for product copy; no emoji in primary surfaces; no exclamation points except in genuine moments of celebration.

### Three principles

01EDITORIAL

Sentences read aloud well. Long enough to breathe; short enough to land. We write headlines that feel set in type, not generated.

02WARM

Reading is a private joy and a social one. Our copy honors both — inviting, unhurried, comfortable with quiet moments.

03HONEST

No growth-hack vocabulary. No "supercharge," "unleash," or "revolutionize." We say what the thing does, plainly.

### Do · Don't

WRITE LIKE THIS

A quiet, beautiful home for the book clubs in your life — meetups, discussions, and reading lists, all in one place.

NOT LIKE THIS

The #1 social platform for book lovers! 🚀 Connect, share, and supercharge your reading journey today!!!

WRITE LIKE THIS

You're on the list. We'll be in touch when pagebird is ready.

NOT LIKE THIS

🎉 You're IN! Get ready for an amazing reading experience like never before!

WRITE LIKE THIS

Where readers flock.

NOT LIKE THIS

The reading community for the modern reader, reimagined.

### Word list

USE

- flock, gather, meet
- book club, reading list, meetup
- chapter, page, shelf
- quiet, beautiful, slow
- your next chapter

AVOID

- community (overused)
- platform, ecosystem, journey
- supercharge, unleash, revolutionize
- users (say "readers" or "members")
- content (say "books," "discussions," "meetups")